An ABPM award-winning world class center design.

Carrier is a leading global provider of innovative HVAC, refrigeration, fire, security, and building automation technologies. With so many different businesses, Carrier customers needed to visit multiple locations to understand the whole company’s technologies and services. Therefore, the idea for the Center for Intelligent Buildings (CIB) was born out of the desire to bring customers to just one location to feature all of Carrier’s integrated technologies and create a place to innovate, test, and share new ideas with customers.

Carrier and Derse partnered to create a living showcase that illustrates what is possible when Carrier’s technologies are implemented and integrated to increase efficiency, protect people and property, and enhance the occupant experience

Carrier, a leading global provider of innovative HVAC, refrigeration, fire, security and building automation technologies, received ABPM’s World Class award in Center Design and a special Innovation Award for sustainability in their new Carrier Center for Intelligent Buildings on April 17 at ABPM’s Spring Conference in Washington, D.C.

The client had initially called for a product centric experience. As we began to move through UTC’s extensive catalog of products, we steered them towards a more solutions oriented experience that showcased and highlighted relevant product solutions through a variety of experiences including VR, AR, Reality branding, Scale Models, RFID, and other audience targeted interactives.

Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings

Insight: House of Brands vs Branded House

Seed Idea: Real World Storytelling

Team Credit: ECD: Russ Fowler, CD: Ralph Tullie, 3D: Michael Cutchins, 2D: Erin Burazin