Using augmented reality to add a digital layer on top of the physical vehicles. In order to help launch Toyotas high end Off road package for their TRD Line, we developed an augmented reality app to highlight features on the vehicles real-time.

Deployed Across all major North American Auto Shows, Private Toyota Events

Role: Lead 3D Design - Conceptualize, Design, Renderings, Estimate Control Drawings, Construction Control Drawings

Team Credit: CD: Jarrod Pacholko, 3D: Laura Rowe, AE: Keith Ellis, Copy: Stephen Michael, Digital: Groove Jones