For a decade, Acura has supported creativity through film and celebrated innovative accomplishment by sponsoring the iconic Sundance Film Festival. The Acura Festival Village provides a central place for festival attendees to relax, refuel, and connect with others.

At the largest independent Film Festival in the US, we partner with Acura to activate multiple branding opportunities and activations throughout Part City, UT during the 10 day festival.

15,000 sq ft activation

Seed Idea: It’s Show (Not Tell) Business

There’s a reason we come back to the Sundance Film Festival every year. This is our tribe. We don’t need to give you a long winded pitch. We will show you what we are made of, stand for, and celebrate our common bonds.

Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings

Team Credit: CD: Geoff Mye, ECD: Erik Reponen, 3D: Aida Ohadi

AE: Rachel Polin, Lindsay