CES 2018 was all about showing out-of-market vehicles for Toyota. Future Technologies, research and development ideas, and how the company was diversifying from their core business.

We developed an aesthetic that was different from the North American Toyota look and feel, in order to bolster the idea of Toyota as a forward thinking brand.

Toyota at CES revealed a concept called the e-Palette, an automated, electric, flexible vehicle concept by Toyota that can be tailored to various needs and lifestyles. The car was announced at CES alongside the e-Palette Alliance, a partnership which will see Amazon, DiDi, Mazda, Pizza Hut and Uber collaborate on vehicle planning, application concepts and vehicle verification activities.

9,800 sq ft Environment

Insight: Toyota has a diverse and robust R&D pipeline with a diverse set of solutions for universal mobility.

Seed Idea: Mobility for All

Role: Lead 3D Design - Concept Development, 3D Design, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Estimating Drawings

Team Credit: CD: Jarrod Pacholko, ECD: Erik Reponen, 3D: Laura Rowe , 2D: Jennifer Hudson, AD: Jeff Chen