An event that took over the entire Dallas Convention center, designed to inspire and educate (and feed) North American Dealers on the latest and greatest products coming to the Toyota brand. Themed zones organized the space in distinct experiences and product categories, including Future Mobility, Rough and Rugged, and Style. Each zone had a distinct look and feel, and cuisine paired to make the experience complete.

5000 Attendees over 2 Days, 11 MM Total Budget between 2 venues

Strategic Insight: Embark on an attendee journey that appeals to their sense of exploration and curiosity.

Seed Idea: Wonder

Role: Lead 3D Design - Concept Development, Experiential Activation Ideation, Space Planning, Rendering Visualizations, Redline Drawings

Team Credit: CD: Jarrod Pacholko, 3D: Laura Rowe, ECD: Erik Reponen, AD: Jennifer Hudson